Overcoming Sales Objections Protects
Selling Opportunities

Sales objections are exceedingly expensive, because they come at the end of the sales cycle. You've already committed most of "the cost of sale," and yet you have no sale.

After all that work and expense, are you willing to risk losing the sale? Are you willing to let failure to overcome an objection flush all that hard work down the drain here at the END of the sales cycle? Doesn't it make sense to do more than "handle" objections? With so much as stake, day in and day out, don't you really want salespeople to master objections?

Many salespeople understand intellectually about overcoming sales objections, yet few have achieved Mastery. Mastery means they'll be able to respond successfully during the pressure of the sales call and secure the sale, time and time again.

We'll introduce your salespeople to proven methods for addressing the concerns that prospects have on the way to the "Yes!" Whether the sales objections are universal ("Your price is too high."), or unique to a product or market, salespeople leave this course with the tools and the skills to ensure that they're never caught off guard by a "surprise" objection again.

Sales managers, this half-day course will enable your salespeople to:

• Move effortlessly past objections and close more sales.
• Develop their own objection handling responses for situations unique to their geography, market, or selling style.
• Build confidence through practice and role-playing.
• Gain proactive methods for handling "No!"
• Conquer thorny objections once and for all.

We won't be handing out a box of one-size-fits-all silver bullets that magically make objections go away. We'll put a toolkit in your salespeople's hands so they can solve their own recurring sales stalls and objections. Each attendee receives a Learning Guide full of examples to make application of new material easy; all the hard work is already done.

When the Mastering Objections course is over, they'll leave with up to 60 different objection handling responses right under their arm! And not generic, one-size-fits-all responses, but tailored responses to fit the REAL sales objections that your salespeople run into day in and day out.

We'll expect salespeople to actually apply these tools and techniques through role-playing right in the workshop, so that they master their new skills before they leave.

Download the 2-page brochure, and/or Email Us to request the Mastering Objections Learning Objectives.

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Since 1998